Resume
Growth strategy & digital executive
Omnichannel · E-commerce · Marketplaces · Consumer products
About me
Carrie is a retail executive who has spent two decades scaling omnichannel, e-commerce and third-party businesses for consumer brands — from Fortune 500 manufacturers to mid-market retailers and distributors.
She has built and scaled teams at Pandora, Under Armour and Altar'd State across operations, sales and marketing, analytics and customer experience, working where brand, technology and commercial strategy meet.
Carrie holds a certificate in AI Strategies for Business Transformation from Northwestern Kellogg and is currently leading fractional engagements while remaining open to full-time executive opportunities.
Career highlights
Fractional Chief Revenue Officer & Consultant
King Fox LLC
2026–Current
Vice President of E-Commerce
TAKKT Group
2023–2025
Director of DTC E-Commerce
Altar'd State
2021–2023
Channel Lead, Pure Play E-Commerce & Marketing
Under Armour
2017–2021
Head of DTC Relationships, Americas
Pandora Jewelry
2012–2016
Hiring for a leadership role? Let's talk.