Resume

Growth strategy & digital executive

Omnichannel · E-commerce · Marketplaces · Consumer products

About me

Carrie is a retail executive who has spent two decades scaling omnichannel, e-commerce and third-party businesses for consumer brands — from Fortune 500 manufacturers to mid-market retailers and distributors.

She has built and scaled teams at Pandora, Under Armour and Altar'd State across operations, sales and marketing, analytics and customer experience, working where brand, technology and commercial strategy meet.

Carrie holds a certificate in AI Strategies for Business Transformation from Northwestern Kellogg and is currently leading fractional engagements while remaining open to full-time executive opportunities.

Career highlights

  • Fractional Chief Revenue Officer & Consultant

    King Fox LLC

    2026–Current

  • Vice President of E-Commerce

    TAKKT Group

    2023–2025

  • Director of DTC E-Commerce

    Altar'd State

    2021–2023

  • Channel Lead, Pure Play E-Commerce & Marketing

    Under Armour

    2017–2021

  • Head of DTC Relationships, Americas

    Pandora Jewelry

    2012–2016

Hiring for a leadership role? Let's talk.