Fractional & consulting
Senior growth leadership, sized to where your brand is today.
I partner with consumer brands that need experienced digital and revenue leadership — currently serving as fractional CRO for a fast-growing consumer brand.
Fractional revenue leadership
Own your digital growth roadmap, channel priorities and commercial direction — leading internal teams and agencies.
Marketplace & Amazon strategy
Category positioning, retail media, product content and pricing to win the digital shelf.
DTC e-commerce growth
Playbooks to scale your site: acquisition, retention, SEO, loyalty and conversion optimization.
AI & customer experience
Practical AI personalization and shopping tools that lift conversion and lifetime value.
Ways to work together
Fractional
Ongoing part-time executive leadership, embedded with your team.
Project consulting
A focused engagement — an audit, a roadmap, a launch or a turnaround.
Advisory
A trusted sounding board for founders and leadership teams.
Also open to full-time executive roles.